What is 906 Day?
September 6 is 906 Day, a celebration of America’s greatest area code. No other area code in America is so unique in its borders and having a demonym specific to that area code, Yoopers.
In the early morning of September 6, 2012, I decided to have a sale on Yooper Steez for $9.06 off every order placed that day, including a 906 sticker with each shirt purchased. It was wildly successful and has been our biggest selling day of the year since.
But that wasn’t enough. In 2015, it was time for 906 Day to expand. After partnering with 15 businesses this past year, my new goal has become sharing that success story and encouraging other Upper Peninsula businesses to share their own unique offers to give back to the customers we so deeply appreciate. Think of it as a Black Friday or Small Business Saturday, for Yoopers. And there are many ways to celebrate!
New to 906? Here’s the blog post from 2008 that began our obsession with the sphenic number.
Official Unofficial Ambassador of the Upper Peninsula